A set of three logo variations (text only, symbol only, and a combination) and two distinct but cohesive packaging designs created for a fictional hockey company for Fall 2014 at California State University East Bay. Our class were challenged to create the logos first and I decided wanted to create something that spoke to both the sport and hockey’s male dominated demographics in terms of color usage. Following the creation of the logos we were asked to create two cohesive packaging designs for the same fictional company. My concept with the packaging was to create an on ice feel and relate the products to current players by playing off of their names.